diff --git a/package.json b/package.json
--- a/package.json
+++ b/package.json
@@ -26,7 +26,8 @@
     "arcpatch": "git pull --all --tags && arc patch",
     "postinstall": "bash ./postinstall.sh",
     "flow:all": "yarn workspace lib flow && yarn workspace web flow && yarn workspace landing flow && yarn workspace native flow && yarn workspace keyserver flow && yarn workspace desktop flow && yarn workspace electron-update-server flow",
-    "jest:all": "yarn workspace lib test && yarn workspace keyserver test && yarn workspace web test && yarn workspace native test"
+    "jest:all": "yarn workspace lib test && yarn workspace keyserver test && yarn workspace web test && yarn workspace native test",
+    "docker-build-push:identity": "./scripts/docker-build-push-identity.sh"
   },
   "devDependencies": {
     "@babel/eslint-parser": "^7.23.3",
diff --git a/scripts/docker-build-push-identity.sh b/scripts/docker-build-push-identity.sh
new file mode 100755
--- /dev/null
+++ b/scripts/docker-build-push-identity.sh
@@ -0,0 +1,5 @@
+#!/bin/bash
+
+TAG=$1
+
+docker build --platform linux/amd64 -f services/identity/Dockerfile -t commapp/identity-server:"$TAG" . && docker push commapp/identity-server:"$TAG"
diff --git a/services/terraform/remote/service_identity.tf b/services/terraform/remote/service_identity.tf
--- a/services/terraform/remote/service_identity.tf
+++ b/services/terraform/remote/service_identity.tf
@@ -1,5 +1,5 @@
 locals {
-  identity_service_image_tag      = local.is_staging ? "farcaster" : "0.12"
+  identity_service_image_tag      = local.is_staging ? "0.13-staging" : "0.13"
   identity_service_server_image   = "commapp/identity-server:${local.identity_service_image_tag}"
   identity_service_container_name = "identity-server"