diff --git a/web/chat/thread-menu.react.js b/web/chat/thread-menu.react.js
--- a/web/chat/thread-menu.react.js
+++ b/web/chat/thread-menu.react.js
@@ -6,6 +6,7 @@
   leaveThread,
   leaveThreadActionTypes,
 } from 'lib/actions/thread-actions';
+import { usePromoteSidebar } from 'lib/hooks/promote-sidebar.react';
 import { childThreadInfos } from 'lib/selectors/thread-selectors';
 import {
   threadHasPermission,
@@ -21,6 +22,7 @@
   useServerCall,
   useDispatchActionPromise,
 } from 'lib/utils/action-utils';
+import { isDev } from 'lib/utils/dev-utils';
 
 import MenuItem from '../components/menu-item.react';
 import Menu from '../components/menu.react';
@@ -40,8 +42,8 @@
 
 function ThreadMenu(props: ThreadMenuProps): React.Node {
   const { setModal, clearModal } = useModalContext();
-
   const { threadInfo } = props;
+  const { onPromoteSidebar } = usePromoteSidebar(threadInfo);
 
   const onClickSettings = React.useCallback(
     () => setModal(<ThreadSettingsModal threadID={threadInfo.id} />),
@@ -195,6 +197,17 @@
     );
   }, [onClickLeaveThread, threadInfo]);
 
+  const promoteSidebar = React.useMemo(() => {
+    return (
+      <MenuItem
+        key="promote"
+        text="Promote Thread"
+        icon="message-square-lines"
+        onClick={onPromoteSidebar}
+      />
+    );
+  }, [onPromoteSidebar]);
+
   const menuItems = React.useMemo(() => {
     const notificationsItem = (
       <MenuItem key="notifications" text="Notifications" icon="bell" />
@@ -204,6 +217,7 @@
     // TODO: Enable menu items when the modals are implemented
     const SHOW_NOTIFICATIONS = false;
     const SHOW_CREATE_SUBCHANNELS = false;
+    const SHOW_PROMOTE_SIDEBAR = isDev;
 
     const items = [
       settingsItem,
@@ -213,6 +227,7 @@
       viewSubchannelsItem,
       SHOW_CREATE_SUBCHANNELS && createSubchannelsItem,
       leaveThreadItem && separator,
+      SHOW_PROMOTE_SIDEBAR && promoteSidebar,
       leaveThreadItem,
     ];
     return items.filter(Boolean);
@@ -221,6 +236,7 @@
     membersItem,
     sidebarItem,
     viewSubchannelsItem,
+    promoteSidebar,
     createSubchannelsItem,
     leaveThreadItem,
   ]);