diff --git a/web/chat/inline-engagement.css b/web/chat/inline-engagement.css
--- a/web/chat/inline-engagement.css
+++ b/web/chat/inline-engagement.css
@@ -62,3 +62,28 @@
 svg.inlineEngagementIcon {
   color: #666666;
 }
+
+div.messageLabel {
+  display: flex;
+  flex-shrink: 0;
+}
+
+div.messageLabel > span {
+  font-size: 12px;
+  padding: 0 3px;
+  color: var(--message-label-color);
+}
+
+div.messageLabelLeft {
+  margin-left: 8px;
+  margin-right: 4px;
+}
+
+div.messageLabelRight {
+  margin-right: 12px;
+  margin-left: 4px;
+}
+
+div.onlyMessageLabel {
+  margin-top: 8px;
+}
diff --git a/web/chat/inline-engagement.react.js b/web/chat/inline-engagement.react.js
--- a/web/chat/inline-engagement.react.js
+++ b/web/chat/inline-engagement.react.js
@@ -18,9 +18,10 @@
   +threadInfo: ?ThreadInfo,
   +reactions?: ReactionInfo,
   +positioning: 'left' | 'center' | 'right',
+  +label?: ?string,
 };
 function InlineEngagement(props: Props): React.Node {
-  const { threadInfo, reactions, positioning } = props;
+  const { threadInfo, reactions, positioning, label } = props;
   const { pushModal, popModal } = useModalContext();
   const repliesText = useInlineEngagementText(threadInfo);
 
@@ -87,10 +88,32 @@
     );
   }, [reactions, onClickReactions, reactionsContainerClasses]);
 
+  const isLeft = positioning === 'left';
+  const messageLabel = React.useMemo(() => {
+    if (!label) {
+      return null;
+    }
+
+    const labelClasses = classNames({
+      [css.messageLabel]: true,
+      [css.messageLabelLeft]: isLeft,
+      [css.messageLabelRight]: !isLeft,
+      [css.onlyMessageLabel]: !sidebarItem && !reactionsList,
+    });
+
+    return (
+      <div className={labelClasses}>
+        <span>{label}</span>
+      </div>
+    );
+  }, [isLeft, label, reactionsList, sidebarItem]);
+
   return (
     <div className={containerClasses}>
+      {isLeft && messageLabel}
       {sidebarItem}
       {reactionsList}
+      {!isLeft && messageLabel}
     </div>
   );
 }
diff --git a/web/theme.css b/web/theme.css
--- a/web/theme.css
+++ b/web/theme.css
@@ -206,4 +206,5 @@
   --topbar-button-bg: var(--shades-black-90);
   --topbar-button-bg-hover: var(--shades-black-80);
   --topbar-button-fg: var(--shades-white-60);
+  --message-label-color: var(--shades-white-60);
 }