diff --git a/web/chat/chat-message-list.css b/web/chat/chat-message-list.css
--- a/web/chat/chat-message-list.css
+++ b/web/chat/chat-message-list.css
@@ -144,7 +144,7 @@
   display: flex;
   justify-content: flex-end;
   flex-shrink: 0;
-  margin-right: 30px;
+  margin-right: 45px;
   padding-bottom: 6px;
 }
 
diff --git a/web/chat/inline-engagement.css b/web/chat/inline-engagement.css
--- a/web/chat/inline-engagement.css
+++ b/web/chat/inline-engagement.css
@@ -17,7 +17,7 @@
   justify-content: flex-end;
   position: relative;
   top: -10px;
-  right: 31px;
+  right: 30px;
   margin-left: 31px;
 }
 
@@ -62,3 +62,28 @@
 svg.inlineEngagementIcon {
   color: #666666;
 }
+
+div.messageLabel {
+  display: flex;
+  flex-shrink: 0;
+}
+
+div.messageLabel > span {
+  font-size: 12px;
+  padding: 0 3px;
+  color: var(--message-label-color);
+}
+
+div.messageLabelLeft {
+  margin-left: 8px;
+  margin-right: 4px;
+}
+
+div.messageLabelRight {
+  margin-right: 12px;
+  margin-left: 4px;
+}
+
+div.onlyMessageLabel {
+  margin-top: 8px;
+}
diff --git a/web/chat/inline-engagement.react.js b/web/chat/inline-engagement.react.js
--- a/web/chat/inline-engagement.react.js
+++ b/web/chat/inline-engagement.react.js
@@ -18,9 +18,10 @@
   +threadInfo: ?ThreadInfo,
   +reactions?: ReactionInfo,
   +positioning: 'left' | 'center' | 'right',
+  +label?: ?string,
 };
 function InlineEngagement(props: Props): React.Node {
-  const { threadInfo, reactions, positioning } = props;
+  const { threadInfo, reactions, positioning, label } = props;
   const { pushModal, popModal } = useModalContext();
   const repliesText = useInlineEngagementText(threadInfo);
 
@@ -87,12 +88,31 @@
     );
   }, [reactions, onClickReactions, reactionsContainerClasses]);
 
-  return (
-    <div className={containerClasses}>
-      {sidebarItem}
-      {reactionsList}
-    </div>
-  );
+  const isLeft = positioning === 'left';
+  const labelClasses = classNames({
+    [css.messageLabel]: true,
+    [css.messageLabelLeft]: isLeft,
+    [css.messageLabelRight]: !isLeft,
+    [css.onlyMessageLabel]: !sidebarItem && !reactionsList,
+  });
+  const messageLabel = React.useMemo(() => {
+    if (!label) {
+      return null;
+    }
+    return (
+      <div className={labelClasses}>
+        <span>{label}</span>
+      </div>
+    );
+  }, [label, labelClasses]);
+
+  const components = [sidebarItem, reactionsList];
+  if (isLeft) {
+    components.unshift(messageLabel);
+  } else {
+    components.push(messageLabel);
+  }
+  return <div className={containerClasses}>{components}</div>;
 }
 
 export default InlineEngagement;
diff --git a/web/theme.css b/web/theme.css
--- a/web/theme.css
+++ b/web/theme.css
@@ -210,5 +210,6 @@
   --filter-panel-bg: #0d0d0d;
   --topbar-button-bg-hover: var(--shades-black-80);
   --topbar-button-fg: var(--shades-white-60);
+  --message-label-color: var(--shades-white-60);
   --topbar-lines: rgba(255, 255, 255, 0.08);
 }