diff --git a/lib/shared/notif-utils.js b/lib/shared/notif-utils.js
--- a/lib/shared/notif-utils.js
+++ b/lib/shared/notif-utils.js
@@ -19,7 +19,11 @@
 import type { CreateSidebarMessageInfo } from '../types/messages/create-sidebar.js';
 import type { TextMessageInfo } from '../types/messages/text.js';
 import type { NotifTexts, ResolvedNotifTexts } from '../types/notif-types.js';
-import type { ThreadInfo, ThreadType } from '../types/thread-types.js';
+import {
+  type ThreadInfo,
+  type ThreadType,
+  threadTypes,
+} from '../types/thread-types.js';
 import type { RelativeUserInfo, UserInfo } from '../types/user-types.js';
 import { prettyDate } from '../utils/date-utils.js';
 import type { GetENSNames } from '../utils/ens-helpers.js';
@@ -124,7 +128,7 @@
   const prefix = ET`${ET.user({ userInfo: creator })}`;
 
   let body = `created a new ${threadNoun(threadType, parentThreadInfo.id)}`;
-  if (parentThreadInfo.name) {
+  if (parentThreadInfo.name && parentThreadInfo.type !== threadTypes.GENESIS) {
     body = ET`${body} in ${parentThreadInfo.name}`;
   }