diff --git a/landing/keyserver-faq-data.js b/landing/keyserver-faq-data.js
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+++ b/landing/keyserver-faq-data.js
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+// @flow
+
+import classNames from 'classnames';
+import * as React from 'react';
+
+import css from './keyserver-faq.css';
+import typography from './typography.css';
+
+const answerClassName = classNames([typography.paragraph1, css.answerText]);
+
+type FAQItem = {
+  +question: string,
+  +answer: React.Node,
+};
+
+export const faqData: $ReadOnlyArray<FAQItem> = [
+  {
+    question: 'What’s a keyserver?',
+    answer: (
+      <p className={answerClassName}>
+        Comm uses the term &ldquo;keyserver&rdquo; to refer to a personal,
+        private server. It&rsquo;s worth admitting that the more common usage of
+        the term is for a server that vends keys in the context of enterprise
+        key management… you may get confused if you Google it!
+      </p>
+    ),
+  },
+  {
+    question: 'Where does a keyserver run?',
+    answer: (
+      <p className={answerClassName}>
+        That&rsquo;s up to you! You can run a keyserver in the cloud, or on
+        personal hardware (such as a spare laptop) at home. What&rsquo;s
+        important is that keyserver is always available: turned on and connected
+        to the Internet.
+      </p>
+    ),
+  },
+  {
+    question: 'How do I run my own keyserver?',
+    answer: (
+      <p className={answerClassName}>
+        <span>
+          Comm is still in beta, and as such it&rsquo;s only possible to run on
+          a keyserver using our Docker Compose config. If you&rsquo;re
+          sufficiently technical, check out&nbsp;
+        </span>
+        <a
+          href="https://github.com/CommE2E/comm/tree/master/docs/nix_keyserver_deployment.md"
+          target="_blank"
+          rel="noreferrer"
+          className={css.link}
+        >
+          this doc
+        </a>
+        <span>&nbsp;to give it a try.</span>
+      </p>
+    ),
+  },
+  {
+    question: 'What happens if my keyserver is lost?',
+    answer: (
+      <p className={answerClassName}>
+        <span>
+          In the future, Comm will automatically back up all of your
+          keyserver&rsquo;s data. Right now your best bet is to configure manual
+          backups of the underlying database, which are explained in&nbsp;
+        </span>
+        <a
+          href="https://github.com/CommE2E/comm/tree/master/docs/nix_keyserver_deployment.md"
+          target="_blank"
+          rel="noreferrer"
+          className={css.link}
+        >
+          this doc
+        </a>
+      </p>
+    ),
+  },
+  {
+    question: 'What else can I do with my keyserver?',
+    answer: (
+      <p className={answerClassName}>
+        Hosting chat communities is just the start. Your keyserver is your
+        personal cloud, and in the future it can be your password manager, your
+        file storage, your email server, and your crypto wallet. Stay tuned!
+      </p>
+    ),
+  },
+];
diff --git a/landing/keyserver-faq.css b/landing/keyserver-faq.css
new file mode 100644
index 000000000..e823e8fba
--- /dev/null
+++ b/landing/keyserver-faq.css
@@ -0,0 +1,15 @@
+.answerText {
+  color: var(--white-100);
+  margin-top: 16px;
+}
+
+.link {
+  color: inherit;
+  text-decoration: underline;
+  transition: color 150ms;
+}
+
+.link:hover {
+  color: var(--violet-dark-100);
+  transition: color 150ms;
+}