diff --git a/landing/landing.css b/landing/landing.css
index f1a63f18c..e59d5dd8a 100644
--- a/landing/landing.css
+++ b/landing/landing.css
@@ -1,72 +1,95 @@
 html {
   background: radial-gradient(ellipse at bottom, #374151, #111827);
   background-attachment: fixed;
   font-family: 'IBM Plex Sans', sans-serif;
   color: white;
 }
 
 h1,
 h2 {
   font-family: 'IBM Plex Mono', monospace;
 }
 
+h1.title {
+  font-family: 'IBM Plex Sans', sans-serif;
+  font-size: 24px;
+  padding-left: 80px;
+}
+
+span.purple {
+  color: #7e57c2;
+}
+
+h2.lede {
+  font-size: 80px;
+}
+
+h2 {
+  font-size: 60px;
+}
+
+p {
+  font-size: 24px;
+}
+
 div.grid {
   display: grid;
   padding: 80px;
   row-gap: 18em;
+  column-gap: 4em;
   grid-template-columns: 1fr 1fr;
   grid-template-areas:
     'hero_copy hero_image'
     'server_copy server_image'
     'keyserver_copy read_the_docs';
 }
 
 @media (max-width: 1099px) {
   div.grid {
     display: grid;
     padding: 80px;
     row-gap: 18em;
     grid-template-areas:
       'hero_image'
       'hero_copy'
       'server_image'
       'server_copy'
       'keyserver_copy'
       'read_the_docs';
   }
 }
 
 div.hero_copy {
   grid-area: hero_copy;
 }
 
 div.hero_image {
   grid-area: hero_image;
   background-image: url(../images/hero_illustration.svg);
   width: 600px;
   height: 600px;
 }
 
 div.server_copy {
   grid-area: server_copy;
 }
 
 div.server_image {
   grid-area: server_image;
   background-image: url(../images/server_illustration.svg);
   width: 617px;
   height: 535px;
 }
 
 div.keyserver_copy {
   grid-area: keyserver_copy;
 }
 
 div.read_the_docs {
   grid-area: read_the_docs;
 }
 
 canvas.particles {
   position: fixed;
   z-index: -1;
 }
diff --git a/landing/landing.react.js b/landing/landing.react.js
index 589733d79..324e86563 100644
--- a/landing/landing.react.js
+++ b/landing/landing.react.js
@@ -1,61 +1,64 @@
 // @flow
 
 import * as React from 'react';
 import Particles from 'react-particles-js';
 
 import css from './landing.css';
 import particlesConfig from './particles-config.json';
 
 function Landing(): React.Node {
   return (
     <div>
       <Particles canvasClassName={css.particles} params={particlesConfig} />
-      <h1>Comm</h1>
+      <h1 className={css.title}>Comm</h1>
       <div className={css.grid}>
         <div className={css.hero_image} />
         <div className={css.hero_copy}>
-          <h1>Reclaim your digital identity.</h1>
+          <h2 className={css.lede}>
+            Reclaim your
+            <span className={css.purple}> digital identity.</span>
+          </h2>
           <p>
             The internet is broken today. Private user data is owned by
             mega-corporations and farmed for their benefit.
           </p>
           <p>
             E2E encryption has the potential to change this equation. But
             it&apos;s constrained by a crucial limitation.
           </p>
         </div>
 
         <div className={css.server_image} />
         <div className={css.server_copy}>
           <h2>Apps need servers.</h2>
           <p>
             Sophisticated applications rely on servers to do things that your
             devices simply can&apos;t.
           </p>
           <p>
             That&apos;s why E2E encryption only works for simple chat apps
             today. There&apos;s no way to build a robust server layer that has
             access to your data without leaking that data to corporations.
           </p>
         </div>
 
         <div className={css.keyserver_copy}>
           <h2>Comm is the keyserver company.</h2>
           <p>In the future, people have their own servers.</p>
           <p>
             Your keyserver is the home of your digital identity. It owns your
             private keys and your personal data. It&apos;s your password
             manager, your crypto wallet, your digital surrogate, and your second
             brain.
           </p>
         </div>
 
         <div className={css.read_the_docs}>
           <p>There&apos;s gonna be a button here someday.</p>
         </div>
       </div>
     </div>
   );
 }
 
 export default Landing;